6 Tricks Used By Online Retail Businesses

1. The price slash trick

I believe you must have seen a product online with the price tag slashed to reveal a new price. It is sually in this format: Refrigerator N68,990 N45,990. With this, most people are lured to buy that product even when they don't need it cos they believe it has become cheap. Not only that, they
tend to shop more with that online retail store thinking things are really cheap there. But are they really cheap? Yes, but once in a bluemoon.

2. Low prices

They deliberately reduce the price of some of their wares to a ridiculously low amount. This gives shoppers the impression that they are fair. But guess what? They don't have such products in stock anymore. When you call them to place the order, you get to realise that. They deliberately crashed the price just to spoil the fun for other stores who have the products. When shoppers visit those other stores, they get repelled by the prices which they think are on the high side cos an online store gave them a tricky price. They will be willing to wait till when the online store will have the product. By then, the online store will be selling it at thesame price with the other stores.

3. Beautiful graphics

It is adviceable to buy a product from an online retail store only when you've seen the product somewhere before or even had a feel of it. A normal and cheap T-shirt can look very expensive when photoshopped and placed on their website. You could get disappointed when the order finally arrives.

4. Use of the picture of a higher model to sell a lower one

I almost fell for this trick. A deep freezer of 99ltr was advertised using the picture of that of 200ltrs. It looked like an unbelievable offer. If not that I decided to spend time reading the bulky information written below the advert and couple with my knowledge of refrigerators, I would have fallen for it.

5. No pay on delivery

When you go online to shop for a product and you are told there is no pay on delivery option, just know that what you will finally get when the product gets delivered might be far less than what you bargained for. If it's a phone you are buying, certain items stated in the advert might not get delivered to you e.g earpiece or charger. By then, the cost of the product would have been deducted from your account. Except you want to go through the rigorous process of returning a good, you'll have no choice but to accept it that way.


6. Black friday

Hahahahahaha...everything about that friday is really black. It is only done just to sell their small products like blender, and to also drive traffic to their website. They place a samsung curveTV worth 350K at a price of N45,990. This alone will catch the eyes of even a blind man. When you click to pay, you get told that it has been bought already by someone else. This makes you feel someone was faster than you. You might even start wishing you were the lucky one. Guess what? They had no such item. I hear one needs to register with 2K to partake in the sham. Just so your 2K registeration fee doesn't go to waste, you end up buying a blender.

Written by Adewole Segun