lifestyletonight

Exceptional entertainers often gain the attention of companies who wish to use the entertainer's popularity and reputation to help promote a service or product. A company and an entertainer enter a form of agreement called endorsement deal which allows the company to make use of the latter's name and image for the promotion of their product. The entertainer gets paid handsomely for such. But do these companies truly care about the kind of people they endorse? Their actions today points to the fact